Blog
Why Your Company Needs a Dedicated Team of Marketing Professionals
The Strategic Advantage of a Dedicated Marketing Team Having a dedicated marketing team offers a strategic advantage that can differentiate your company from competitors. This specialized team is focused on understanding market trends, identifying...
Scottsdale Independent Feature: Pratt names Annarose Quinn as Director of Business
Pratt Marketing Agency and Star Worldwide Networks have recently promoted Annarose Quinn as the director of business of both companies. Quinn is a Scottsdale resident originally from New Jersey who has worked at Pratt since she graduated from The...
About Our Agency
Dave Pratt’s STAR WorldWide Networks & Agency is one of the fastest growing digital media producers, distributors and marketing agencies in the nation. Our agency offers full-service media and digital marketing services to hundreds of companies worldwide... 
Start with Why: Why the Golden Circle is the Key to Powerful Branding
In today's crowded marketplace, differentiation is key. But how do you stand out from the sea of "what" and make a lasting connection with your audience? The answer lies in the power of Simon Sinek's theory called "The Golden Circle", a framework that flips...
How to Leverage Video to Transform Your Social Media Strategy: Case Study
Case Study: April 2024 In the dynamic landscape of social media marketing, the power of video content cannot be overstated. For our client in the home services industry, embracing video as a core component of their social media strategy proved to be a game-changer in...
Mastering Multichannel Marketing: Diversifying Your Ad Platforms
In the ever-evolving landscape of digital marketing, mastering the art of multichannel marketing is essential for businesses aiming to maximize their reach and impact. With consumers accessing content across a multitude of platforms, from social media and search...
Expanding on the Essential Role of Video Marketing
In today's dynamic digital landscape, video marketing is more than a mere passing fad; it has become a strategic need for organizations in a variety of industries. Beyond its ability to entertain, video content is an effective tool for brand discovery, exposure, and...
The Dominance of Video Marketing in 2024
In the ever-evolving landscape of online marketing, one trend stands out prominently: the overwhelming prevalence of video content. Accounting for a staggering 80% of all marketing materials, video has firmly established itself as the preferred medium for brands and...
The Need for Speed: Why Page Speed Matters and 5 Tips to Improve It
Did you know that 47% of consumers expect a web page to load in 2 seconds or less? Or that a one-second delay in page load time can result in a 7% reduction in conversions? Website page speed is no longer just a nice-to-have feature; it’s a critical component of user...
Decoding Media Buying: A Comprehensive Guide to Strategic Ad Placement
Let's dive into the fascinating world of media buying. As an integral aspect of any successful marketing strategy, understanding the intricacies of media buying is essential for maximizing your advertising efforts. In this blog post, we'll discuss the key components...
Understanding the Difference Between Marketing and Advertising
Marketing and advertising are two terms often used interchangeably, but they are distinct concepts that play distinct roles in promoting a business and driving its success. While both are crucial components of a comprehensive marketing strategy, understanding their...
The Magic of PR: Boosting Your Brand with a Friendly Touch
In today's fast-paced digital world, building and maintaining a positive image for your brand is more critical than ever. Public Relations (PR) is the secret sauce that can make your marketing strategy pop! In this blog post, we'll explore the wonders of PR and how it...
How to Capture the Attention of Your Target Audience: A Guide for Marketing Success
As a marketer, capturing the attention of your target audience is essential for the success of your business. Without effectively reaching your audience, your marketing efforts will go unnoticed, leaving you with little to no return on investment. In this guide, we'll...