Summer is here, and with it comes a new set of marketing trends to keep an eye on.

It’s important to take a closer look at the key trends in consumer behavior that are likely to impact your marketing strategy.

By understanding these trends and shifting your approach accordingly, you can better connect with your target audience and achieve your business goals.

In this blog post, we’ll explore some of the top trends in consumer behavior to consider when shifting your marketing strategy for summer 2023.

Mobile Search Domination

Mobile search has been on the rise for several years, and it’s expected to become even more important in summer 2023.

With more and more consumers using their smartphones to browse the internet, it’s essential for businesses to ensure their websites are mobile-friendly.

This means optimizing your site for mobile devices, using responsive design, and ensuring fast load times.

According to a study by Google, 61% of users are unlikely to return to a mobile site they had trouble accessing, so it’s important to prioritize mobile optimization.

Capturing Kid-Friendly Searches

With summer break comes an increase in kid-friendly searches. Parents are looking for ways to keep their kids entertained and engaged during the summer months. This means businesses that can provide solutions are likely to see an uptick in traffic and sales.

Consider creating content that appeals to parents and kids alike, such as DIY projects, educational activities, and family-friendly events.

For example, a toy company could create a blog post on “10 Fun DIY Projects for Kids This Summer” or a local museum could host a family-friendly event.

Summer Keywords That Convert

As consumers prepare for summer, they’ll be searching for products and services related to the season. This could include everything from sunscreen and swimsuits to vacation rentals and outdoor activities.

To capitalize on these searches, it’s important to optimize your website and content for summer-related keywords.

According to a study by Ahrefs, some of the top summer-related keywords include “summer clothes,” “summer vacation,” and “summer recipes.”

To target the right audience, businesses need to conduct keyword research. Then, incorporate relevant keywords into their website copy, blog content, and social media posts.

For example, an outdoor gear retailer could create a blog post on “The Best Hiking Trails to Explore This Summer” and optimize it for relevant keywords.

Bold & Beautiful Maximalism & Escapism Design Trends

Design trends are constantly evolving, and in summer 2023, maximalism and escapism are expected to be popular.

Maximalism involves using bold colors, patterns, and textures to create a vibrant, eye-catching design.

Escapism, on the other hand, involves creating a sense of escape and relaxation through design elements such as nature-inspired imagery and calming colors.

To incorporate these trends into your digital marketing, consider using bold colors and patterns in your website design and incorporating nature-inspired imagery into your social media posts.

Authenticity is the Key to Gen Z

Gen Z, the generation born between 1997 and 2012, is known for valuing authenticity and transparency.

According to a report by WP Engine, 72% of Gen Z consumers are more likely to support a company that contributes to social causes.

To appeal to this demographic, it’s important to be genuine and honest in your marketing efforts. This means avoiding overly salesy language and instead focusing on building genuine connections with your audience.

Consider using user-generated content, such as customer reviews and social media posts, to showcase the real experiences of your customers.

Travel for Gen Z & Millennials

This summer, Gen Z and millennials are expected to be among the first to hit the road. This demographic values experiences over material possessions, and they’re looking for travel experiences that are unique and authentic.

To appeal to this demographic, consider creating travel-related content that highlights unique destinations and experiences.

For example, a travel company could create a blog post on “The Top 10 Hidden Gems to Explore This Summer” or a hotel could create a social media campaign showcasing its unique amenities.

In Conclusion…

These are just a few of the digital marketing trends to watch out for in summer 2023.

By staying on top of these trends and incorporating them into your marketing strategy, you can better connect with your target audience and achieve your business goals.

Whether it’s optimizing your website for mobile, creating kid-friendly content, or incorporating maximalism and escapism design trends, there are plenty of ways to stay ahead of the curve this summer.