EENY, MEENY, MINY, MOE:  SEO, GEO, or AEO?

By Dave Pratt

Confused? You’re not alone. At Pratt Marketing Agency, we are here to help you. This is what we do! We are a bunch of pros geeking out together and learning every single day how to stay ahead of the marketing curve.

The digital world is constantly changing. In turn, so is marketing.

The way people search for your business and your brand is changing.

AI is not just a buzzword now or a fun way to make entertaining memes for your socials. AI is the way many people are searching for answers, such as what businesses to choose. Users are turning to AI-powered tools like ChatGPT, Perplexity, Bing Copilot, and others with browsing capabilities to get answers.

How does your business become one of the answers provided by AI platforms? This is called “AEO”, Answer Engine Optimization. Our pros will work to position your business and brand to be among the answers provided by AI platforms.

“GEO” refers to Generative Engine Optimization for AI visibility and Geospatial Location Search for mapping data.

These answer engines are becoming primary discovery tools for:

• Professionals researching solutions
• Consumers comparing products or services
• Students and educators seeking a reliable source
• Decision-makers looking for fast, trustworthy summaries

To succeed in this space, your content needs to go beyond keywords. It needs to provide clear, complete, and authoritative answers.

Does all of this sound confusing? It should, as it is the new frontier of digital marketing and search engine priorities. This is how your business and brand will succeed in 2026 and beyond.

Again, you are not alone. We are here to help. As you continue to be the expert in your field, let our pros be your experts in marketing so that you are not just guessing. In business, “eeny, meeny, miny, moe” is not the best strategy.